Fendi has sold more than 7 million pairs of shoes and branded them with the word “Barely” in the past decade, a trend that has sparked interest from both the fashion industry and some of the world’s largest brands.
The brand is a subsidiary of French consumer giant Unilever.
“BareLY” has been the subject of a number of recent debates over the past year and Fendi says the brand has not been involved in any marketing campaigns for a while.
But the brand is continuing to take a leading role in the fashion market, with an eye on the future.
“We are aware of the current trends and we are constantly working on improving our own products and creating new products to meet the needs of the new generation,” a spokesperson told BBC Sport.
Fendi is also developing a line of shoes that incorporate technology to make them more attractive to consumers.
“In our latest project, we are testing new products with an advanced 3D scanner that enables us to accurately calculate the weight of each shoe, which allows us to design them to fit in any space,” the spokesperson said.
“Bared shoes are now being tested by customers in countries like the US and Australia, and we will continue to work with the leading brands to bring them to market.”
Fendi has been in business for more than 70 years and has sold about $1.6 billion in footwear and apparel in its 52 years of existence.
It also has a global presence, with factories in Germany, Italy, France, Spain, the US, Japan, Singapore, Australia and Russia.