Advertiser after advertiser has been courting the new white Gucci-inspired Slide phone, a new phone designed to make you feel like a pop star on the dance floor.
Advertisors, marketers and influencers are lining up to invest millions of dollars in this product, which is being developed by adidas and manufactured by Yeezy.
A new ad campaign has also been launched by Adidas to sell the Slide phone.
The ads will run on Adidas-owned social networks such as Facebook, Instagram, YouTube and Twitter.
Adidas has partnered with influencers and brands to reach the most influential people in the fashion industry.
The ad campaign features celebrity endorsements like Ariana Grande, Katy Perry, Beyoncé and more.
A brand representative for YeezUS, a company owned by Yeezys parent company, YeeZus, confirmed to The Hill that Yeeezus slides are available in select markets.
Yeezer has been working on a new Slide phone since May, but only recently received approval to begin selling the new phone, the rep said.
The new Slide smartphone has been in the works for a while.
“Our Slide phone is the perfect combination of premium comfort and power, making it the perfect device for any athlete or athlete’s trainer,” Yeezeus president and CEO, Chris Miller, wrote on Instagram in March.
“Whether you’re training, competing or competing for the Olympics, this Slide phone will make your training and competitions more enjoyable.”
Adidas also unveiled a new pair of Yeeza sneakers, Yeezus X, on Monday.
Yeezos sneakers are also being sold through its own online store, but the company does not sell its own sneakers.
The Yeezes shoes were first unveiled at the Nike+ Connect in March and now have a release date of May.
“We are excited to be able to offer a brand-new Yeezers silhouette to the sports community, and are looking forward to working with the Yeezes community and the Adidas family to deliver this incredible collaboration,” Miller wrote in a statement.