Children are jumping up and down on big slides at UK’s largest water park, as part of a campaign to boost children’s confidence in their abilities.
Adidas slides Kids, a new children’s theme park in the UK, has opened in central England.
Children can jump up and try out slides in front of a giant water slide, with an adult watching them from a distance.
The theme park, which has been launched in conjunction with the UK’s National Health Service, has also opened in other parts of the country including London and Manchester.
A spokesperson for Adidas said: “Adidas slides is a family friendly experience and we are happy to partner with our children’s health team to offer kids access to some of the most exhilarating rides on the planet.”
The spokesperson added: “With the support of health and safety, children can experience the thrill of riding on Adidas slide in their own unique way.”
The spokesman said the theme park was the first in the world to introduce a children’s slide theme park and children were “very excited to have the opportunity to see what it’s like to jump from a giant slide and see the thrill and excitement of being a jumping child”.
Children are “very enthusiastic to have access to the thrill, excitement and exhilaration of jumping from a big water slide”, the spokesperson said.
Adidas Kids’ theme park The theme parks opening date for the UK is on December 8 and the park is one of the biggest children’s attractions in the country.
Children’s theme parks are a popular part of children’s entertainment in the United Kingdom.
More than 100,000 children visit the parks in England each year.
There are around 20,000 slides in the park, including five in the playground.
The theme park’s marketing team has also put on an event for children, which includes performances by The Black Cat Band and The Royal Circus Band.
A spokesperson for the park said: We have been looking for a new family friendly theme park to bring children to for over a year and this is the best possible fit for us to give our young people the experience they have always wanted to have at Adidas.
It’s a perfect fit for Adidas young fans who love the thrill thrill of jumping, sliding and riding the big water ladders in Adidas Kids slides.